You can’t make finding a job almost impossible.
A US Army 5 star general gave the briefing at 0800 hours sharp. "Give me work, that will find me the nation's best with just enough balls to join Special Forces". A trip to Fort Bragg, the Pentagon and two weeks later yielded a simple experiential execution based an old form of marketing: brochures. We found locations, rented planes and placed brochures around the country to invite people to simply take one. However, the catch - you have to find a way to get it. Did it work? Well, that’s classified.
integrated & content
Featured
open heart surgery on a massive, loathed company.
you can’t heal a hated brand
you can’t heal a hated company with comedy
you cant make everyone an art critic
unthinking the artist Magritte from the outside in
you can’t rebuild an exhibit with a phone
connecting New Yorkers to what they love through Twitter
you can’t make Times Square interactive
