You can’t win a Grand Prix for film with just type.
This film, set to a Debussy and running only once during the Oscars was half commercial / half trivia game that described the iconic scenes of movies to connect to the most beloved culinary ingredients of all time. Tweets immediately came pouring in and one summed it up pretty well, "McDonalds is BACK!!!!!!" @FrankTagg. It's worth mentioning it won a Grand Prix for film with a type only execution that surprised everyone, sending cheers and gasps alike.
It made some fans
integrated & content
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open heart surgery on a massive, loathed company.
you can’t heal a hated brand
you can’t heal a hated company with comedy
you cant make everyone an art critic
unthinking the artist Magritte from the outside in
you can’t rebuild an exhibit with a phone
connecting New Yorkers to what they love through Twitter
you can’t make Times Square interactive