You can’t grow salad on out of home.
How do you prove how fresh McDonald's salads are? You grow it on a billboard from seeds of course. The same engineers who helped craft the Sundial, collaborated to create the next one of a kind, original experience over the course of 2 weeks. Watch this time-lapsed film on how this horticultural miracle survived thunderstorms and drought over several weeks to capture the fascination of the culinary world.
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open heart surgery on a massive, loathed company.
you can’t heal a hated brand
you can’t heal a hated company with comedy
you cant make everyone an art critic
unthinking the artist Magritte from the outside in
you can’t rebuild an exhibit with a phone
connecting New Yorkers to what they love through Twitter
you can’t make Times Square interactive